Jinan & Beijing/ Washington D.C./ London/ Los Angeles

Welcome / 欢迎 !

Hi! I’m Chang /ch-uh-ng/.
I’m a Los Angeles based graphic designer, with an emphasis in brand identity, typography and visual interaction.

Graphic Design/ Documentary Films/ Arts Management
1
/8
2022
(Brand Identity, Campaign)

LAWA

LAWA is an Advanced Print Studio class project that rebrands the amazing nonprofit Citizens for Los Angeles Wildlife’s identity. Inspired by the abstract beauty of LA nature, I found endless possibilities in the patterns, textures and shapes out there.

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(Brand Identity, Campaign)
3
/8
2022
(Thesis, Brand Identity, Inclusive Design)

Earshot

Since many designs have excluded deaf people by setting their baseline to people with normal hearing, graphic design should help to change it by challenging the definition of normality. This project will serve as an advocate for the design professionals to pay more attention to their working process and decisions to check if they keep inclusion in mind.

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(Thesis, Brand Identity, Inclusive Design)
4
/8
2020
(Typography, Identity System)

TypoLA Conference

This project designs the visual identity for TypoLA, a hypothetical international design conference that takes place at the Hoffmitz Milken Center for Typography, Los Angeles. It will invite typography designers from different cultural backgrounds as speakers. The tone of the conference is respecting diversity and inclusivity in the future of typography design.

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(Typography, Identity System)
5
/8
2021
(Brand Identity, Start-Up)

Snap! Lifestyle

Snap! is a brand featuring gifts inspired by art history themes. It brings the inspiring moments from the past to the present, creating a memorable experience of gifting, studying and working. In our first three launched collections, we offer three themes in Pop Art, Middle Ages, and Pixel Art, offering a chance for our customers to celebrate their everyday experience.

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(Brand Identity, Start-Up)
6
/8
2021
(Rebranding, Identity)

Amaze x HomeDepot

This project designs a playful and educational campaign to promote Home Depot’s kids’ projects and activities. The campaign acts as a catalyst that makes visible the infinite world-making potential of Home Depot, not only through their broad home improvement retail but also dedication to education for future doers.

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(Rebranding, Identity)
7
/8
2022
(Web Design and Building)

ShineLA Website

This project is a website I designed and built for ShineLA on a four-people team. ShineLA is a social impact project that promotes health and wellness in Los Angeles for the lead-up to the 2028 Olympics. It was developed in conjunction with ArtCenter’s Designmatters, Cedars-Sinai Research, LA Recreation and Parks, and will also include Stanford Research. It is expected to become the largest health research initiative ever launched in the medical field.

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(Web Design and Building)
8
/8
2020
(Typography, Book Design)

Lorna Simpson Catalog

The artist catalog celebrates African-American photographer and multimedia artist, Lorna Simpson's art life and accomplishment. The book cover comes from Simpson’s work “Partitions and Time”, which is a two-panel image each showing the back of a female figure.

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(Typography, Book Design)
9
/8
2021
(Font Design)

NewGeo

NeoGeo is an exuberant geometric font that demonstrates a balance between tension and dynamic. The dramatic contrast of strokes makes it a bold, playful display font. The inherent forward momentum and a sense of the future also make the font appropriate for sports branding, web development, motion graphics, sci-fi video content, and music.

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(Font Design)
10
/8
2021
(Book Design, Exhibition)

Walking into those vessels.

This project designs for a hypothetical exhibition "Walking Into The Vessels: The Art of Abstract Sublime". The design develops a sublime and serene visual language, which has been applied to a catalog, a poster series and promotional materials.

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(Book Design, Exhibition)
Editorial Design
2021

walking into
those vessels.

This project designs for a hypothetical exhibition. The editorial design develops an identity and visual language for the exhibition of "Walking Into The Vessels: The Art of Abstract Sublime", which will apply to a catalogue, promotional materials and a poster series.

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TypoLA

This project designs the visual identity for TypoLA, an international design conference that takes place at the Hoffmitz Milken Center for Typography, Los Angeles. This design’s principal part is a wordmark to be adapted in event branding deliverables such as posters, badges, and t-shirts.

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Typography Design
2021

Snap!

Snap! is a brand featuring gifts inspired by art history themes. It brings the inspiring moments from the past to the present, creating a memorable experience of gifting, studying and working.  In our first three launched collections, we offer three themes in Pop Art, Middle Ages, and Pixel Art, offering a chance for our customers to celebrate their everyday experience.

View Case Study →
Branding
2021
No.1

walking into those vessels.

Editorial Design
2021
No.2

TypoLA

Typography Design
2020
No.3

Snap!

Branding
2021
No.4

Amaze

Branding
2020
No.5

Lorna Simpson
(Artist Catalog)

Editorial Design
2020
No.6

NeoGeo

Font Design
2021
No.7

HearIam

Branding
2019

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