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LAWA is an Advanced Print Studio class project that rebrands the amazing nonprofit Citizens for Los Angeles Wildlife’s identity. Inspired by the abstract beauty of LA nature, I found endless possibilities in the patterns, textures and shapes out there.
Since many designs have excluded deaf people by setting their baseline to people with normal hearing, graphic design should help to change it by challenging the definition of normality. This project will serve as an advocate for the design professionals to pay more attention to their working process and decisions to check if they keep inclusion in mind.
This project designs the visual identity for TypoLA, a hypothetical international design conference that takes place at the Hoffmitz Milken Center for Typography, Los Angeles. It will invite typography designers from different cultural backgrounds as speakers. The tone of the conference is respecting diversity and inclusivity in the future of typography design.
Snap! is a brand featuring gifts inspired by art history themes. It brings the inspiring moments from the past to the present, creating a memorable experience of gifting, studying and working. In our first three launched collections, we offer three themes in Pop Art, Middle Ages, and Pixel Art, offering a chance for our customers to celebrate their everyday experience.
This project designs a playful and educational campaign to promote Home Depot’s kids’ projects and activities. The campaign acts as a catalyst that makes visible the infinite world-making potential of Home Depot, not only through their broad home improvement retail but also dedication to education for future doers.
This project is a website I designed and built for ShineLA on a four-people team. ShineLA is a social impact project that promotes health and wellness in Los Angeles for the lead-up to the 2028 Olympics. It was developed in conjunction with ArtCenter’s Designmatters, Cedars-Sinai Research, LA Recreation and Parks, and will also include Stanford Research. It is expected to become the largest health research initiative ever launched in the medical field.
The artist catalog celebrates African-American photographer and multimedia artist, Lorna Simpson's art life and accomplishment. The book cover comes from Simpson’s work “Partitions and Time”, which is a two-panel image each showing the back of a female figure.
NeoGeo is an exuberant geometric font that demonstrates a balance between tension and dynamic. The dramatic contrast of strokes makes it a bold, playful display font. The inherent forward momentum and a sense of the future also make the font appropriate for sports branding, web development, motion graphics, sci-fi video content, and music.
This project designs for a hypothetical exhibition "Walking Into The Vessels: The Art of Abstract Sublime". The design develops a sublime and serene visual language, which has been applied to a catalog, a poster series and promotional materials.
This project designs the visual identity for TypoLA, an international design conference that takes place at the Hoffmitz Milken Center for Typography, Los Angeles. This design’s principal part is a wordmark to be adapted in event branding deliverables such as posters, badges, and t-shirts.View Case Study →
Snap! is a brand featuring gifts inspired by art history themes. It brings the inspiring moments from the past to the present, creating a memorable experience of gifting, studying and working. In our first three launched collections, we offer three themes in Pop Art, Middle Ages, and Pixel Art, offering a chance for our customers to celebrate their everyday experience.View Case Study →